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Editorial, News
By oscar
One of the most disappointing features (or lack thereof feature, in this case) upon the purchase of Apple’s iPhone, was the inability to purchase, or in any form, add ringtones. Initially, the iPhone came equipped with 25 ringtones, all of which were some sort of special effect sound motif.
This came as some sort of shock to the Mac community, particularly, since it is a market accustomed to being provided with a cornucopia of sounds and songs available through the world of iTunes. In fact, many wondered how a phone that also provided room for music, could not support the addition of ringtones.
The ringtone market has become a prolific one. The industry, in alliance with the music industry, is expected to become a $7 billion business by 2010. In an innovative era where not only having the world at your hands, but having it to fit each individual’s lifestyle, ringtones have become the quintessential feature to provide personalization. Hand-held devices come in all shapes, colors and sizes now. Pairing a ringtone to each device’s “personality” seems now extremely crucial.
Major phone and music production companies now bank on the profits of selling individual snippets of songs as ringtones at prices that range from $2.50 to $3.00. Most of these purchases have a date of expiration that varies from 3 to 6 months.
Here is where the iPhone falls amidst a most irrelevant debate.
Through a new tab within iTunes, Apple will now offer the purchase of ringtones. The service will be attached to the purchase of a song. One will have to purchase the song, and then create a custom ringtone from it for an additional $0.99. There has been a display of dissatisfaction and accusations of avarice towards Steve Jobs and Apple for this move. However, it is worthy to point out the idea of a domino-effect that occurs with this type of transaction. Aside from profiting themselves, Apple has a commitment to also profit the artists, music producers, and distributors through the selling of their songs on iTunes. It’s logical that these same royalties should apply to a ringtone that is very much an extraction from an actual copyrighted piece of music.
Above all, it is worthy to also point out that the total value of a PERMANENT ringtone and song will only cost $1.98. This is still an advantageous bargain in comparison to the prices of the competitors.
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