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News
By oscar
In a press conference held in London this morning, Steve Jobs announced the launch of the iPhone in the UK market set for November 9, 2007. This will make the UK the second country in the world to (technically) have access to Apple’s most desirable and sought-after product to date.
Jobs was joined by Matthew Key, CEO of O2, the leading mobile communication provider in the UK, and exclusive carrier of the iPhone.One of the main focuses was directed towards the cost of the phone in British Pounds, in comparison to the US Dollar. In the heels of Jobs’ unforeseen decision to drop the US price of the iPhone $200 a couple weeks back, (albeit not so much surprising, for those knowledgeable of the company’s now-too-predictable business strategies, gearing towards the holiday season), there was speculation that the European market would purchase the phone at the equivalent price tag.
In this case, Apple was not as generous with the market across the pond.
Apple has eliminated the initial choice between a 4GB and 8GB phone. Now, only the 8GB version is produced. The current retail value is $399, (plus appropriate US tax applicable, not usually exceeding a 10% increment in price). The UK will sell the iPhone for £269, which in US dollars, translates to approximately $537.27 (source: x-rates.com). Even with the inclusion of UK’s value added tax system, this puts the iPhone, at a price point approximately $100 higher than American- purchased.
UK tariffs will stay compatible with the US AT&T’s monthly plans, (£35, £45, and £55). There are perks, however to owning an iPhone in the UK that the US still cannot offer. The biggest one being the availability of approximately 7,5oo Wi-Fi HotSpots, provided by leading network, The Cloud.
When asked if the UK could expect a future drop in price much like in the US, Jobs implied that technology moves at an unexpected pace, and provided no assurance to such.